PROGRAMS, PROJECTS & PLACES

Strategy to Reality: Aligning Your Work + Place Strategies with Desired Business Outcomes

The Challenge

"How do you align your workplace strategies with your business objectives?"

Traditional workplace strategies fall short because they focus on the wrong metrics:

→ Misaligned Objectives: "Get people in the office" isn't a business strategy

→ Outdated Metrics: Attendance and utilization don't measure actual value

→ Disconnected Planning: Workplace decisions made without business outcome clarity

→ Static Thinking: Work happens everywhere, not just in offices

The Workshape Approach

We separate "work" and "place" as individual entities, then strategically reconnect them to drive business outcomes. Our comprehensive approach covers the full spectrum from strategic vision to measurable results.

Our Three Service Areas

PROGRAMS

Setting up new workplace experiences and initiatives

What We Do:

→ New Workplace Experience Design: Creating comprehensive employee experience strategies

→ Initiative Delivery: Managing complex organizational change programs

→ Team Transformation: Rethinking, retooling, and reskilling existing teams and spaces

→ Future Vision Alignment: Preparing organizations for evolving work patterns

Typical Engagements:

Hybrid work program development

Culture transformation initiatives

Workplace service redesign

Employee experience strategy

Our Three Service Areas

PROJECTS

Capital projects and physical space modifications

What We Do:

→ Vision Development: Overarching strategic direction for capital investments

→ Project Delivery: Hands-on logistics and implementation support

→ Subject Matter Expertise: Specialized knowledge within larger project teams

→ Experience Design: Creating spaces that support specific business outcomes

Typical Engagements:

Office relocations and renovations

Campus master planning

Workplace technology integration

Space optimization projects

Our Role:

Strategic visionary setting direction

Tactical implementer managing details

Expert advisor within project teams

Quality assurance throughout delivery

Our Three Service Areas

PLACES

Creating fundamentally new workplace destinations

Our Philosophy: "Places that people want to be. They are intrinsically places that attract human beings on their own without being asked, without being told or ordered to go there."

What We Do:

→ Executive Direction: Leading development of entirely new place concepts

→ Attraction Strategy: Designing spaces that draw people naturally

→ Mixed-Use Experiences: Combining work, hospitality, F&B, and events

→ Campus Activation: Creating magnets for human engagement

Typical Partners:

Building owners seeking activation

Landlords improving campus appeal

Developers creating destination experiences

Organizations reimagining their workplace

Our Strategic Framework

Step 1: Business Outcome Clarity

Identify true business objectives beyond "get people in office"

Define success metrics tied to organizational goals

Understand leadership aspirations for culture and people

Map current state vs. desired future state

Step 2: Work Activity Definition

Translate business outcomes into specific work types

Identify human-centric activities AI can't replace

Design new collaborative experiences

Plan for evolving work patterns

Step 3: Place and Space Design

Create physical environments that enable desired behaviors

Design for work happening everywhere, not just offices

Develop spaces that encourage specific outcomes

Plan for flexibility and evolution

Step 4: Experience and Service Delivery

Design programs and services within spaces

Create meaningful employee experiences

Deliver on workplace mission and vision

Ensure consistent value delivery

Next-Generation Success Metrics

Beyond Traditional Measures:

❌ Simple attendance tracking

❌ Basic utilization rates

❌ Binary presence/absence data

❌ Cost-per-square-foot comparisons

Our Advanced Metrics:

✅ Business outcome achievement

✅ Cultural aspiration alignment

✅ Performance specification compliance

✅ Experience quality measurement

✅ ROI and value demonstration

Implementation Approach

Performance Specification Development

Define required behaviors and experiences

Establish measurable success criteria

Create accountability frameworks

Set evolution benchmarks

Prescriptive Specification Creation

Translate performance needs into space requirements

Specify service delivery methods

Design operational procedures

Plan resource allocation

Continuous Improvement System

Monitor performance against specifications

Assess ROI and value delivery

Identify evolution opportunities

Adapt to changing needs

Full-Journey Partnership

Our Ideal Engagement Model:

1.Strategic Planning: "What does work look like in the future?"

2.Implementation: "How do we work together and where?"

3.Measurement: "Is it working? Was it worth the investment?"

4.Evolution: "How do we improve and adapt over time?"

Why End-to-End Matters:

Ensures strategy-to-reality alignment

Provides continuity through change

Enables iterative improvement

Builds institutional knowledge

The Future of Work Reality

What's Coming:

Email automation within months

Meeting automation becoming standard

AI handling routine communications

Human potential requiring new focus

What This Means:

Need for new human-centered experiences

Emphasis on uniquely human capabilities

Evolution beyond traditional work patterns

Continuous adaptation and learning

Service Delivery Models

Strategic Visionary

Setting overarching direction

Defining what's possible

Guiding long-term vision

Tactical Implementer

Managing detailed logistics

Overseeing day-to-day delivery

Ensuring quality execution

Expert Advisor

Providing specialized knowledge

Supporting existing teams

Offering subject matter expertise

Full-Service Partner

End-to-end responsibility

Strategic through tactical

Ongoing relationship management

Perfect For Organizations That:

Want to align workplace strategy with business outcomes

Need to move beyond attendance and utilization metrics

Are planning major workplace transformations

Seek to create destinations people want to visit

Want a partner for the full journey from strategy to success

The Bottom Line

"We need to figure out how to truly distill the business outcomes your leadership is looking to achieve into work activities that need to happen, that lead to physical places and spaces to enable those behaviors."

Transform your workplace from a cost center to a strategic business driver. We help you create places, programs, and projects that deliver measurable business value while supporting the future of work.

Ready to align your workplace with your business strategy?

Contact Workshape to explore how we can help you move from vision to reality, creating workplaces that truly serve your business objectives and attract the talent you need to succeed.

We can take on almost anything you are trying to tackle and we will bring the most insightful and experienced minds available.