PROGRAMS, PROJECTS & PLACES
Strategy to Reality: Aligning Your Work + Place Strategies with Desired Business Outcomes
The Challenge
"How do you align your workplace strategies with your business objectives?"
Traditional workplace strategies fall short because they focus on the wrong metrics:
→ Misaligned Objectives: "Get people in the office" isn't a business strategy
→ Outdated Metrics: Attendance and utilization don't measure actual value
→ Disconnected Planning: Workplace decisions made without business outcome clarity
→ Static Thinking: Work happens everywhere, not just in offices
The Workshape Approach
We separate "work" and "place" as individual entities, then strategically reconnect them to drive business outcomes. Our comprehensive approach covers the full spectrum from strategic vision to measurable results.
Our Three Service Areas
PROGRAMS
Setting up new workplace experiences and initiatives
What We Do:
→ New Workplace Experience Design: Creating comprehensive employee experience strategies
→ Initiative Delivery: Managing complex organizational change programs
→ Team Transformation: Rethinking, retooling, and reskilling existing teams and spaces
→ Future Vision Alignment: Preparing organizations for evolving work patterns
Typical Engagements:
→ Hybrid work program development
→ Culture transformation initiatives
→ Workplace service redesign
→ Employee experience strategy
Our Three Service Areas
PROJECTS
Capital projects and physical space modifications
What We Do:
→ Vision Development: Overarching strategic direction for capital investments
→ Project Delivery: Hands-on logistics and implementation support
→ Subject Matter Expertise: Specialized knowledge within larger project teams
→ Experience Design: Creating spaces that support specific business outcomes
Typical Engagements:
→ Office relocations and renovations
→ Campus master planning
→ Workplace technology integration
→ Space optimization projects
Our Role:
→ Strategic visionary setting direction
→ Tactical implementer managing details
→ Expert advisor within project teams
→ Quality assurance throughout delivery
Our Three Service Areas
PLACES
Creating fundamentally new workplace destinations
Our Philosophy: "Places that people want to be. They are intrinsically places that attract human beings on their own without being asked, without being told or ordered to go there."
What We Do:
→ Executive Direction: Leading development of entirely new place concepts
→ Attraction Strategy: Designing spaces that draw people naturally
→ Mixed-Use Experiences: Combining work, hospitality, F&B, and events
→ Campus Activation: Creating magnets for human engagement
Typical Partners:
→ Building owners seeking activation
→ Landlords improving campus appeal
→ Developers creating destination experiences
→ Organizations reimagining their workplace
Our Strategic Framework
Step 1: Business Outcome Clarity
→ Identify true business objectives beyond "get people in office"
→ Define success metrics tied to organizational goals
→ Understand leadership aspirations for culture and people
→ Map current state vs. desired future state
Step 2: Work Activity Definition
→ Translate business outcomes into specific work types
→ Identify human-centric activities AI can't replace
→ Design new collaborative experiences
→ Plan for evolving work patterns
Step 3: Place and Space Design
→ Create physical environments that enable desired behaviors
→ Design for work happening everywhere, not just offices
→ Develop spaces that encourage specific outcomes
→ Plan for flexibility and evolution
Step 4: Experience and Service Delivery
→ Design programs and services within spaces
→ Create meaningful employee experiences
→ Deliver on workplace mission and vision
→ Ensure consistent value delivery
Next-Generation Success Metrics
Beyond Traditional Measures:
❌ Simple attendance tracking
❌ Basic utilization rates
❌ Binary presence/absence data
❌ Cost-per-square-foot comparisons
Our Advanced Metrics:
✅ Business outcome achievement
✅ Cultural aspiration alignment
✅ Performance specification compliance
✅ Experience quality measurement
✅ ROI and value demonstration
Implementation Approach
Performance Specification Development
→ Define required behaviors and experiences
→ Establish measurable success criteria
→ Create accountability frameworks
→ Set evolution benchmarks
Prescriptive Specification Creation
→ Translate performance needs into space requirements
→ Specify service delivery methods
→ Design operational procedures
→ Plan resource allocation
Continuous Improvement System
→ Monitor performance against specifications
→ Assess ROI and value delivery
→ Identify evolution opportunities
→ Adapt to changing needs
Full-Journey Partnership
Our Ideal Engagement Model:
1.Strategic Planning: "What does work look like in the future?"
2.Implementation: "How do we work together and where?"
3.Measurement: "Is it working? Was it worth the investment?"
4.Evolution: "How do we improve and adapt over time?"
Why End-to-End Matters:
→ Ensures strategy-to-reality alignment
→ Provides continuity through change
→ Enables iterative improvement
→ Builds institutional knowledge
The Future of Work Reality
What's Coming:
→ Email automation within months
→ Meeting automation becoming standard
→ AI handling routine communications
→ Human potential requiring new focus
What This Means:
→ Need for new human-centered experiences
→ Emphasis on uniquely human capabilities
→ Evolution beyond traditional work patterns
→ Continuous adaptation and learning
Service Delivery Models
Strategic Visionary
→ Setting overarching direction
→ Defining what's possible
→ Guiding long-term vision
Tactical Implementer
→ Managing detailed logistics
→ Overseeing day-to-day delivery
→ Ensuring quality execution
Expert Advisor
→ Providing specialized knowledge
→ Supporting existing teams
→ Offering subject matter expertise
Full-Service Partner
→ End-to-end responsibility
→ Strategic through tactical
→ Ongoing relationship management
Perfect For Organizations That:
Want to align workplace strategy with business outcomes
Need to move beyond attendance and utilization metrics
Are planning major workplace transformations
Seek to create destinations people want to visit
Want a partner for the full journey from strategy to success
The Bottom Line
"We need to figure out how to truly distill the business outcomes your leadership is looking to achieve into work activities that need to happen, that lead to physical places and spaces to enable those behaviors."
Transform your workplace from a cost center to a strategic business driver. We help you create places, programs, and projects that deliver measurable business value while supporting the future of work.
Ready to align your workplace with your business strategy?
Contact Workshape to explore how we can help you move from vision to reality, creating workplaces that truly serve your business objectives and attract the talent you need to succeed.
We can take on almost anything you are trying to tackle and we will bring the most insightful and experienced minds available.